What is News?
News is information about current events. It may be delivered through many different media, such as word of mouth, printing, postal systems, broadcasting or electronic communication. News may be a serious or humorous presentation of events. It is usually written and published for an audience who wants to be kept informed about what is happening in the world.
Writing news focused content can be tricky because it needs to be factual, interesting and engaging, all at the same time. If the article is boring then readers will not keep reading or sharing it. Whether you are recapping a conference or telling your audience that your company has a new retail location, it is important to frame the news in a way that will make it appealing to your audience.
The best way to approach writing a news story is to think of it as an inverted pyramid. Put the most important facts at the top of the piece and then build up to them. This will ensure that even if readers only read the first few paragraphs of a story they will have a good idea about what is going on.
Some critics argue that the definition of news is determined by what market research tells journalists they should focus on, while others point out that marketing does not dictate the content of a news story and that it is up to journalists to decide which points should be highlighted. Many state-owned news outlets, such as Russia Today and China Central Television, operate multiplatform news channels with global audiences.