What is Fashion?

Fashion is a word that describes a popular style or trend in something. It can also mean what a society considers to be acceptable dress, manners, and etiquette.

Fashions vary within a culture and often depend on age, social class, generation, occupation, and geography. For example, judges wear robes or people in the military wear uniforms; brides wear long white dresses.

Definition: The fashion industry is a multibillion-dollar global enterprise that creates clothing and accessories. It combines the art of designing and sewing with advertising.

The fashion industry is divided into two groups: high-fashion and mass-market or ready-to-wear. The distinctions between these two categories are blurring as fashion becomes more unified.

Life Cycle of Fashion: In general, fashions go through a five-stage diffusion process. They start as a trend, then become a classic, then they lose popularity and are considered out of fashion, then they return to the fashion scene.

Generally, fashion innovators create new styles and the styles are picked up by fashion leaders and then spread by consumers, who are referred to as early adopters. This cycle typically results in a bell-shaped curve that never represents 100% of the population, which makes it difficult to measure how much of a fashion trend is popular and how much isn’t (Barker, 2021).

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