What is Fashion?
Fashion is a style of clothing, footwear, accessories and makeup that is popular in a particular time and place. It may also be the result of social or cultural influence on a person’s sense of self and identity.
Historically, the term fashion was used as a way of showing solidarity with others by wearing a similar style of clothing. This is no longer the case in Modern Western societies where people have many choices when it comes to clothing and what they wear is more likely a reflection of their character rather than a desire to imitate someone else.
Today, Fashion is an ever-changing and evolving phenomenon. The latest trends can often be found in pop culture, music, art and books.
The most successful fashions are those that can stand the test of time. If a trend becomes outdated, it’s no longer considered “fashionable.”
As fashions go in and out of style, there is a life cycle that can be seen on a chart called the diffusion curve. This curve is a bell-shaped curve that begins with innovators who create new styles and then goes through the adoption process of early adopters.
These early adopters then move to fashion leaders, often known as influencers. These influencers then promote these new styles to the rest of society. These late adopters are often referred to as “fashion followers” or simply consumers.
Fashions can be introduced by designers or other people who have influence on the fashion industry, or they can come from non-Western cultures. Often, when a style is introduced to the world it will first be seen in the East and then travel to the West.