The Global Online Lottery Market
During the Roman Empire, lotteries were used to raise money for important government projects. Using the profits from the lotteries, Emperor Augustus repaired the city of Rome. Lotteries are still popular in many countries today. They are a source of fund for public projects such as libraries, schools, parks, and other public facilities.
There are more than 100 countries in the world where lottery games are played. The US is the largest market for lottery tickets. However, the industry has seen a decrease in sales due to government regulations.
Today, lottery games are popular in Asia Pacific, Europe, and Latin America. In Asia Pacific, 70 to 80 percent of adults purchase a lottery ticket. Most of the lotteries in the region are state-run.
In Europe, the market is driven by the increase in per capita disposable income. Moreover, the growth of online poker has increased the revenue in the region. Hence, the online lottery market is expected to grow in the near future.
Lottery products are sold through physical and virtual tickets. Many of the leading players in the lottery business have implemented several strategies to differentiate their product offerings.
Online lottery is a growing industry in the United States and Europe. While it is not as popular as gambling and sports betting, it has gained significant interest. Consequently, the lottery market is slated to grow at a CAGR of 3.72% from 2019 to 2023.
The global lottery market is forecast to reach $430.4 billion by 2031. It is categorized into five regions: North America, Europe, Asia-Pacific, Middle East and Africa, and Latin America.